Fractional growth leadership · GTM systems
Growth that runs as a system, not a campaign.
I'm Aashish Nanavati, a senior growth and go-to-market leader with over 20 years across India and the UK. I work as a fractional CMO or Head of Growth, leading GTM strategy, acquisition, conversion, retention and commercial performance. What sets my work apart is that I also build the AI-enabled systems behind it: buying signals, clean data, AI-assisted workflows and customer journeys, so growth compounds instead of restarting every quarter.
India · Working with teams in the UK and internationally
- Signals
- Outbound + inbound
- Data
- AI-assisted workflows
- Customer journeys
- Revenue
Over 20 years leading growth at
- Amazon Prime Video India
- Shaw Academy
- Financial Times
- Shaadi.com
- Endurance International Group
The system
Five parts, one system.
Most growth problems are not channel problems. They are sequencing problems, where demand arrives before the system can hold it. I build the parts so they work together.
Signals
Know which accounts are in market, from hiring and content to website visits and technology changes.
Outbound and inbound
Reach out when there's a reason to, and turn inbound interest into conversations quickly.
Data
Clean, enriched and connected data that the whole team trusts.
AI-assisted workflows
Research, scoring and first drafts handled by AI, with people making the calls.
Customer journeys
Every touchpoint from first contact to repeat customer, designed so value compounds.
How I work
Find the leaks, then fix the sequence.
- 01
Diagnose
Map where value leaks across the funnel, from first signal to retained customer.
- 02
Design
Agree the ideal customer profile, the signals that matter and the sequence that connects them.
- 03
Build
Set up the data, workflows, outreach and journeys in small, tested and documented steps.
- 04
Run and improve
Measure replies, meetings and pipeline, not activity, and keep iterating.
Ways to work together
Ways to work together
Fractional leadership
Senior growth leadership without a full-time hire, as a fractional CMO or Head of Growth, a few days a month.
Diagnostic
A short, fixed-scope review of your GTM system, with a prioritised plan.
Build
A defined project, such as a signal-led outbound engine, from ideal customer profile to first live sequence.
Work
Selected work
- HEALTHCARE
Rela Hospital, Chennai
10x organic growth and a stronger path from lead to hospital walk-in.
- AUTOMOTIVE RETAIL SOFTWARE
TheCarSite
Growth and go-to-market systems for the UK and Ireland.
- B2B SOFTWARE
Sogolytics
A signal-led, inbound-first transformation of go-to-market.
Experience
Over 20 years leading growth.
Senior marketing, growth and digital product roles across subscription media, education, e-commerce, consumer internet and technology, in India and the UK.

Aashish Nanavati
Founder, Digital Data Driven Consulting
- Amazon Prime Video India
- Shaw Academy
- Financial Times
- Shaadi.com
- Endurance International Group
- PartyGaming
Testimonials
What people say
Aashish is an aggressive business professional who takes pride in delivering on challenging business targets. He has a wealth of experience within the digital marketing domain having worked for a varied profile of companies, and delivered success across them. He is a good corporate citizen and demonstrates alignment with the goals of the organisation he represents.
I worked closely with Aashish in Shaw Academy developing the Marketing Communications Strategy and have always admired Aashish's Leadership and Ownership. I learned so much about Digital Marketing growth for a high performance B2C company from Aashish. A true growth and marketing powerhouse, an excellent addition to any company.
I had the privilege of working with Aashish to manage Amazon Prime Video's digital business. Aashish is proactive and result oriented. Aashish brings exceptional analytical and leadership skills and consistently drives his team and partners to deliver high quality output, meets deadlines, and assists his team and partners at every opportunity.
Aashish and I worked on decoding the digital strategy of a potential investee company. Few things that impressed me were his broad understanding of the digital marketing domain, asking the right fundamental questions and data-driven approach. His wealth of experience within digital marketing domain will be invaluable for any organisation he joins.
Few people have the opportunity to report to a manager who is also a coach and mentor, but I did when I worked with Aashish. I had the pleasure of working with Aashish for about close to 2 years at People Interactive (Shaadi.com), collaborating on several digital marketing projects. I was always in awe of Aashish's ability to command a room and get people on board with ideas, even people who were initially on completely different pages. He always tried to get work done without putting much pressure but still meeting deadlines of deliverables. As a team member or a leader, Aashish earns my highest recommendation.
Recognition
- Top Most Digital Marketing Leaders, World Leadership Congress & Awards (2022)
- 100 Smartest Digital Marketing Leaders, World Digital Marketing Congress (2019)
- 50 Best Digital Marketing Professionals in India, CMO Council & World Marketing Congress (2014 and 2018)
- Top 10, Online Marketing High Flyers Competition, UK (2008)
Got a go-to-market problem worth solving?
Tell me where growth is stuck. I'll tell you honestly whether I can help.
Leadership teams and boards are welcome to get in touch about fractional growth leadership.